STIIIZY SELTZER

After over five years of establishing itself as a leader in the cannabis industry, STIIIZY sought to expand into a new category—the beverage market—with the launch of STIIIZY Seltzers. I directed the development of STIIIZY Seltzers’ from concept to launch, focusing on branding, packaging design, and creating marketing collateral. Collaborated across teams to align the product with STIIIZY’s bold identity, crafting a distinctive seltzer visual experience that resonates with loyal brand enthusiasts and attracts new audiences within the cannabis-infused beverage market.