About
Multidisciplinary creative leader with expertise across creative strategy, art direction, and brand development. I drive the full creative vision from ideation to execution, shaping concepts that translate into impactful editorial content, social-first campaigns, and cohesive brand narratives. With a strong background in both hands-on design and high-level strategic thinking, I bring clarity, structure, and originality to every project.
I have a proven history of managing multiple initiatives, guiding creative teams, and collaborating closely with designers, copywriters, photographers, apparel designers, and cross-functional partners to build work that feels unified and culturally relevant. My strengths lie in connecting strategy with creativity, ensuring that every visual asset, photoshoot, and piece of content ladders back to a compelling brand story.
Whether developing innovative campaign concepts, creating tech packs for apparel, or directing creative through post-production, I excel at delivering work that resonates across platforms while maintaining brand integrity. I am a confident communicator and presenter who thrives in environments that require both big-picture vision and thoughtful problem-solving.
Fueled by a deep passion for culture, storytelling, and design, I stay tapped into trends across fashion, social media, photography, and emerging creative spaces. This mindset helps me craft ideas that feel fresh, strategic, and aligned with the ever-evolving landscape.
Work Experience
Freelance
Creative Director / Art Director / Creative Strategist
Ongoing
• Built complete brand identities for emerging and start-up brands, including logo systems, visual language, and overall creative direction.
• Developed social media graphics, campaign visuals, and photo edits for clients such as BAA clothing, Blair Pierce jewelry, and Allstr eSports, ensuring polished and platform-ready content.
• Directed and shot product and lifestyle photos, delivering clean images for ecommerce as well as for social posts.
• Edited and produced Instagram Reels, TikTok videos, and short-form content, shaping narratives that align with each brand’s tone and audience.
• Supported founders and small teams with everything from concept development and mood-boards to final asset creation, assisting their project’s original idea.
• Worked efficiently in a fully remote setup, collaborating through calls, shared folders, and digital workflows to deliver high-quality work on flexible timelines.
STIIIZY
Art Director
October 2022 – Present
• Directed the creative vision for multi-platform campaigns and more than 8 store grand openings and product launches, ensuring all visuals supported brand goals across retail, social, and experiential channels.
• Led a team of designers to concept and execute campaigns for key product launches, blending design, copy, cultural trends, and content into clear and unified visuals.
• Developed creative briefs, timelines, and deliverables that shaped strategy and guided projects from early concept through final execution.
• Served as the creative lead for apparel initiatives and guided the apparel team through the creation of accurate and intuitive tech packs for seasonal drops.
• Maintained and evolved the STIIIZY brand identity by producing work that stayed culturally relevant, visually consistent, and aligned with long-term brand direction.
• Mentored designers across multiple disciplines, fostering a high-performing team environment built on clarity, growth, and strong creative output.
• Ensured all creative work met aligned with constantly shifting regulations across regions and platforms while preserving visual quality and brand integrity.
Awards
• Leaflink 2023 – Top Selling Brand – Arizona
• Leaflink 2023 – Top Selling Brand – Nevada
• Leaflink 2023 – 2nd Fastest Growing Brand – Nevada
• Leaflink 2023 – 2nd Top Selling Brand – Michigan
Sunderstorm Inc.
(KANHA)
Senior Designer
February 2020 – October 2022
• Collaborated closely with the marketing manager to conceptualize and develop creative concepts and comprehensive style guides for high-impact media campaigns.
• Led the end-to-end management of creative campaigns, from initial brainstorming through to final execution, ensuring alignment with brand objectives and market trends.
• Designed and launched successful packaging for new products, driving brand visibility and consumer engagement across state and national markets.
• Created and executed design solutions for a wide range of mediums, including convention booths, print production, digital advertisements, and brand identity assets.
• Consistently managed multiple projects simultaneously, delivering high-quality results within tight deadlines, while maintaining a strong focus on detail and brand consistency.
Awards
• Leaflink 2021 – Winner for Best Advertising
• Leaflink 2020 – Winner for Most Creative Advertising
Clever Tiger
Graphic Designer
October 2018 – February 2020
• Developed diverse graphic design solutions, including layouts, motion graphics, and brand identities, for a variety of clients across different industries.
• Adhered to strict brand guidelines while bringing fresh, innovative ideas to the table, ensuring each project maintained the company’s brand integrity and client objectives.
• Managed multiple design projects concurrently, consistently delivering high-quality work within tight deadlines and adapting quickly to shifting priorities.
• Collaborated with cross-functional teams to conceptualize and implement unified visual themes across multiple platforms, ensuring cohesive brand messaging.
• Provided design support for a wide range of deliverables, from digital assets to print materials, effectively meeting client needs and expectations.
Education
Georgia Southern University
Bachelors of Fine Arts in Graphic Design – 2018