About
Art Director and brand marketing creative focused on building culturally relevant consumer brands across retail, digital, experiential, and social platforms.
Work Experience
Freelance
Art Director / Designer / Creative Strategist
Ongoing
• Synfinite Labs – Aided during their branding transition from The Terpene Store to Synfinte Labs by designing new imagery and packaging that aligns with their new brand identity as well as created email and social graphics.
• KANHA – Concepted and designed in-store build outs, display case interior artwork, and wall/mural artwork for their large line of products.
• LIME – Aided in the early stages of their brand development as well as in-store build outs and display case interiors.
• Built complete brand identities for emerging and start-up brands, including logo systems, visual language, and overall creative direction.
• Developed social media graphics and campaign visuals, as well as directed photoshoots for clients such as BAA clothing, Blair Pierce jewelry, and Allstr eSports.
• Worked efficiently in a fully remote setup, collaborating through calls, shared folders, and digital workflows to deliver high-quality work on flexible timelines.
STIIIZY
Art Director
October 2022 – June 2025
• Led the creative direction and execution of multi channel marketing campaigns, including 8+ retail grand openings and national product launches across digital, social, experiential, and in store platforms.
• Managed and mentored a multidisciplinary creative team in the development of integrated campaigns that aligned brand storytelling, consumer trends, and marketing objectives into cohesive customer facing experiences.
• Developed creative briefs, project timelines, and cross functional workflows that streamlined execution and supported marketing initiatives from strategic planning through final delivery.
• Oversaw apparel and merchandise initiatives as part of broader brand marketing efforts, guiding concept development, production alignment, and seasonal launch execution.
• Maintained and evolved brand standards across all customer touchpoints, ensuring creative consistency, cultural relevance, and alignment with long term business and marketing goals.
• Collaborated closely with leadership, marketing teams, vendors, and external partners to support scalable campaign execution and maintain high quality creative output across multiple initiatives.
• Ensured all campaigns and creative assets aligned with rapidly evolving regulatory requirements across regions and platforms while preserving brand integrity and customer trust.
Awards
• Leaflink 2023 – Top Selling Brand – Arizona
• Leaflink 2023 – Top Selling Brand – Nevada
• Leaflink 2023 – 2nd Fastest Growing Brand – Nevada
• Leaflink 2023 – 2nd Top Selling Brand – Michigan
KANHA
(Sunderstorm Inc.)
Senior Designer
February 2020 – October 2022
• Collaborated closely with the marketing manager to conceptualize and develop creative concepts and comprehensive style guides for high-impact media campaigns.
• Led the end-to-end management of creative campaigns, from initial brainstorming through to final execution, ensuring alignment with brand objectives and market trends.
• Designed and launched successful packaging for new products, driving brand visibility and consumer engagement across state and national markets.
• Created and executed design solutions for a wide range of mediums, including convention booths, print production, digital advertisements, and brand identity assets.
• Consistently managed multiple projects simultaneously, delivering high-quality results within tight deadlines, while maintaining a strong focus on detail and brand consistency.
Awards
• Leaflink 2021 – Winner for Best Advertising
• Leaflink 2020 – Winner for Most Creative Advertising
Clever Tiger
Graphic Designer
October 2018 – February 2020
• Developed diverse graphic design solutions, including layouts, motion graphics, and brand identities, for a variety of clients across different industries.
• Adhered to strict brand guidelines while bringing fresh, innovative ideas to the table, ensuring each project maintained the company’s brand integrity and client objectives.
• Managed multiple design projects concurrently, consistently delivering high-quality work within tight deadlines and adapting quickly to shifting priorities.
• Collaborated with cross-functional teams to conceptualize and implement unified visual themes across multiple platforms, ensuring cohesive brand messaging.
• Provided design support for a wide range of deliverables, from digital assets to print materials, effectively meeting client needs and expectations.
Education
Georgia Southern University
Bachelors of Fine Arts in Graphic Design