Branding – Package Design – Marketing Collateral
KANHA is a cannabis infused edibles brand that prides themselves on making all-natural products with no artificial colors or flavorings, all with a zero pesticide promise so customers can feel confident on their journey to wellness.
Summer 2022
sour belts – Package Design
Sour Belts was a brand new KANHA product launch that I independently conceptualized and executed the package layout and design for. I’m proud of how the dark background pattern resembles the actual sour belts inside the bag, while the multicolored gradient splatter paint border not only represents the flavors of the product but also gives consumers an edgy ‘sour’ feeling when they see it on the shelf.
BUDDIES x KANHA COLLABoration gummy
KANHA teamed up with Buddies – another award winning cannabis brand – to create KANHA’s first Liquid Diamonds Live Resin gummy. I was tasked with creating a package design that blended both brands’ identities together while having neither one overpower the other.
Summer 2022
You’ll notice the informational layout remains relatively unchanged compared to other KANHA bags, but the background and supporting elements were adjusted to represent the Buddies collaboration. Buddies’ diamond pattern and KANHA’s mandala pattern were strategically colored ‘Buddies green’ and placed in the background. A large white banner shape was then added to help legibility of the main information, but it also draws the eye downward where Buddies’ Diamond Live Resin icon was proudly displayed.
©2024 Brandon Castro